The Austin Community College District Increased Persistence Among Part-Time Students by 15%

How a large, public community college system leverages Modern Campus Message to support students


Modern Campus Message is really easy to use. It looks like my email inbox. Customer Success gets back to me within minutes so I have support when I need it. That makes me feel confident and comfortable.

Karen SernaDirector of the Student Money Management Office

About The Austin Community College District



for-credit students






degree & certificate programs


The Student Money Management launched a texting pilot program with Modern Campus Message in December 2016. The goal is to help students better budget their money throughout the semester.

Staff use Message to send targeted texts to first-time students. Texts remind learners about financial aid deadlines,  upcoming workshops and tips on money management.  Staff feedback is an important driver of the content for the program’s weekly text message.  Though the initial calendar of text messages is developed at the beginning of each semester, it is continually revised as staff learn what tactics work best. 


In summer 2018, ACC found that first-time students who were a part of the texting intervention were 13 percentage points more likely to enroll in the fall of their second year than students who were not a part of the texting intervention.

The effects were even stronger among part-time students, who average a 46% persistence rate compared to a 56% persistence rate of full-time students. ACC  found that part-time students who received texts were not only 15 percentage points more likely to persist than other part-time students who did not receive texts, but these students even persisted at higher rates than full-time students who did not receive texts.

Discover additional ways you can use text messaging to connect students with campus resources, extend staff resources and boost retention—and how doing so fits into the entire learner journey—in our free guide:


How Text Messaging Supports Every Stage of the Higher Education Journey - download now


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About Modern Campus

Modern Campus empowers 1,700+ higher education institutions to attract, engage, and retain learners for life with software solutions that enable a modern student experience. 

The Modern Campus learner-to-earner lifecycle platform powers solutions for web content managementconversational text messagingcatalog and curriculum managementcareer pathwaysstudent engagement and development, and non-traditional student management. The result: innovative institutions engage their modern learners for life, while providing modern administrators with the tools needed to streamline workflows and drive high efficiency.  

Learn how Modern Campus is leading the modern learner-to-earner movement at and follow us on LinkedIn. 

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